{"version":"https://jsonfeed.org/version/1","title":"The Pickleball Talks","home_page_url":"https://thepickleballtalks.com","description":"The Pickleball Talks","author":{"name":"The Pickleball Talks"},"items":[{"id":"https://thepickleballtalks.com/news/f/dont-lose-the-formula","html_content":"<img src=\"https://img1.wsimg.com/isteam/ip/375d13fe-3d27-4eda-ab13-5247d135fa5e/Lesson-Plan.webp\"/><p>How croquet lost its lawn, Coca-Cola lost its formula, and what both can teach pickleball facility owners about the players who keep coming back for more</p>","url":"https://thepickleballtalks.com/news/f/dont-lose-the-formula","title":"Don't Lose the Formula","summary":"How croquet lost its lawn, Coca-Cola lost its formula, and what both can teach pickleball facility owners about the players who keep coming back for more","date_modified":"2026-10-27T11:06:53Z"}]}